The next chapter
of commerce.
Clear thinking on AI shopping. Practical guides to help your Shopify store get ready for what comes next.
Explore the guidesWhy your product catalogue comes first
Ecommerce discovery is no longer limited to human browsing. Here is why AI commerce readiness starts with your product catalogue rather than a new tool or tactic.
Read the guideIdeas to put into practice.
15 guides
- Agentic commerce01
Why your product catalogue comes first
Ecommerce discovery is no longer limited to human browsing. Here is why AI commerce readiness starts with your product catalogue rather than a new tool or tactic.
6 min read - Agentic commerce02
Is your store ready for AI shopping?
AI-assisted shopping is growing fast, but growth rates alone do not make a channel valuable to your store. Five questions to assess readiness before you invest.
6 min read - Agentic commerce03
Readable is not the same as recommended
Making a store readable to AI is not the same as making a product recommendable. Here is the difference, and why it changes how ecommerce teams spend money.
5 min read - Agentic commerce04
What is agentic commerce on Shopify?
Agentic commerce lets AI assistants find and buy products for shoppers. Here is how it works on Shopify and what merchants should do in 2026.
2 min read - Product data05
agents.md, llms.txt, UCP and WebMCP
Shopify stores now publish agents.md, llms.txt, a UCP profile and WebMCP tools by default. See what each does and whether you need to touch it.
2 min read - Store growth06
Who should use Commerce.Anphonic.ai?
Discover who Commerce.Anphonic.ai is built for and how Shopify brands can assess their readiness for AI-driven commerce.
4 min read - Store growth07
From AI readiness to ecommerce growth
Learn how assessing your Shopify store’s AI readiness can help uncover product data, discoverability and technical gaps.
4 min read - Agentic commerce08
Agentic Storefronts: the admin checklist
Shopify turns on AI shopping channels by default. Use this seven-step checklist to review your Agentic settings, policies and product data.
2 min read - Product data09
How AI assistants read your store
AI assistants learn about your Shopify store through Shopify Catalog and through your public pages. Here is what each route reads and how to prepare.
2 min read - Product data10
Shopify Catalog and your product data
Shopify Catalog feeds AI channels with your product data. See the fields it uses and eight ways to make your products clearer to an AI assistant.
2 min read - Agentic commerce11
Block or allow AI crawlers?
Blocking AI crawlers on Shopify does not stop Shopify Catalog sharing your products. See what GPTBot, ClaudeBot and others do, and how to decide.
2 min read - Product data12
Product schema for AI search
Which product markup do AI assistants and search engines read on Shopify? A checklist for Product, Offer, rating, shipping and payment fields.
2 min read - Store growth13
Measuring AI traffic and sales
Direct checkout in AI channels does not fire browser pixels. Learn how to see AI-referred traffic and sales in Shopify, and why GA4 may undercount.
2 min read - Agentic commerce14
Meta Muse and Shop Pay
Shopify announced Shop Pay checkout for Meta’s Muse AI agent. Here is what changed, who it applies to, and six settings to check this week.
2 min read - Store growth15
Black Friday AI readiness checklist
Black Friday is 27 November 2026. Use this ten-point checklist to make sure AI assistants can read your Shopify store’s products and policies first.
2 min read