Privacy Policy

1. Information we collect

1.1 Information you provide

• Name
• Email address
• Phone number
• Company or business name
• Billing and business information
• Account login information
• Information submitted through forms, applications, surveys, or support requests
• Communications you have with Anphonic
• Information you provide when requesting a demo, trial, consultation, or other service

1.2 Business and store information

If you connect an e-commerce store, Shopify account, or another supported platform to Anphonic, we may process information made available through that connection. This may include:

• Store information
• Product information
• Order and transaction information
• Customer information
• Customer behavioural and purchase information
• Marketing and engagement information
• Inventory and catalogue information
• Analytics and performance information

We only access information necessary to provide, operate, improve, or support the relevant Anphonic service.

1.3 Automatically collected information

When you use our Platform, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited
• Referring and exit pages
• Date and time of activity
• Usage and interaction data
• Diagnostic and performance information

We may use cookies, pixels, tags, SDKs, and similar technologies to collect this information.

2. How we use information

We may use information we collect to:

• Provide and operate our services
• Create and manage accounts
• Process transactions and subscriptions
• Connect and operate integrations
• Provide analytics and insights
• Personalise and improve the Platform
• Communicate with you about your account or services
• Respond to customer support requests
• Send service-related notifications
• Send marketing communications where permitted by law
• Monitor and improve security
• Detect and prevent fraud, abuse, or unauthorised activity
• Analyse Platform usage and performance
• Develop new products, features, and services
• Comply with legal and regulatory obligations
• Enforce our agreements and protect our rights

3. How we share information

We do not sell your personal information.

We may share information with trusted third parties when necessary to operate our business and provide our services.

Service providers

We may use third-party providers for services such as cloud hosting, analytics, customer support, communication, payment processing, security, infrastructure, and software integrations. These providers may only process information as necessary to provide services to us or on our behalf.

Business partners and integrations

If you choose to connect Anphonic with another platform or service, information may be exchanged with that platform as necessary to provide the integration.

Legal requirements

We may disclose information where required to comply with applicable law, respond to lawful requests, protect our rights or property, prevent fraud or abuse, or protect the safety of our users or others.

Business transfers

If Anphonic is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction.

4. Customer and store data

If you use Anphonic to connect to or analyse an e-commerce store, you may provide us with information belonging to your business and your customers.

You remain responsible for ensuring that you have the necessary rights, permissions, notices, and lawful basis to provide such information to Anphonic.

We process such information only for legitimate purposes connected with providing our services, including analytics, personalisation, retention, customer experience, and e-commerce growth services.

We do not use customer data obtained through your store connection for purposes unrelated to providing or improving the services, except where otherwise permitted by applicable law or with appropriate authorisation.

5. Data retention

We retain information for as long as reasonably necessary to provide our services, maintain business and transaction records, fulfil contractual obligations, resolve disputes, comply with legal requirements, prevent fraud and abuse, and enforce our agreements.

When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal and operational requirements.

6. Data security

We take reasonable technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure, loss, or destruction.

However, no internet-based service can guarantee absolute security. You are responsible for maintaining the security of your account credentials and notifying us if you believe your account has been compromised.

7. Cookies and tracking technologies

We may use cookies and similar technologies to keep you signed in, remember preferences, understand how users interact with the Platform, measure performance, improve our services, and support analytics and marketing.

Our referral program uses a first-party referral cookie for up to 90 days to associate eligible scans and purchases with a partner. Clearing cookies or changing devices can prevent attribution. Partner sign-in cookies expire after seven days. Approved partners can view referred store domains, conversion status and their commission amounts; we do not share customer contact details or private reports through the partner dashboard. We retain referral and payout records to administer the program and resolve payment questions.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect Platform functionality.

8. Communications

We may send you transactional and service-related communications, including account notifications, security alerts, billing notifications, product updates, and service announcements.

Where permitted by law, we may also send marketing communications. You may unsubscribe from marketing communications using the unsubscribe mechanism included in the communication.

9. Third-party services

The Platform may contain links to or integrations with third-party websites, applications, and services.

Anphonic is not responsible for the privacy practices of third parties. We recommend reviewing the privacy policies of third-party services before providing them with personal information.

10. International data transfers

Depending on the services and infrastructure used by Anphonic, information may be processed or stored in countries other than the country in which you are located.

Where required, we will take reasonable steps to ensure that applicable legal requirements relating to international data transfers are followed.

11. Your rights

Depending on applicable law, you may have rights relating to your personal information, including the right to:

• Request access to information we hold about you
• Request correction of inaccurate information
• Request deletion of information
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing
• Request a copy of certain information
• Opt out of marketing communications

Requests may be submitted using the contact details provided below. We may need to verify your identity before processing certain requests.

12. Children’s privacy

The Platform is intended for businesses and professionals and is not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make material changes, we may provide appropriate notice. The updated version will be posted on this page with a revised “Last updated” date.

14. Contact us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: