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Shopify Agentic Storefronts: a merchant’s checklist to review in your admin

By Anphonic 2 min read Updated 10 October 2026

Open Sales channels and then Agentic in your Shopify admin, and check seven things. Shopify enrols eligible stores in its AI shopping channels by default, so many merchants are already in channels they have never looked at.

Answers the question: What should I check in my Shopify admin for AI shopping channels?

The seven checks

  1. Find the Agentic page and see which channels you are in. Shopify lists channels such as ChatGPT, Google AI Mode and Gemini, Microsoft Copilot and Meta. Which ones you see depends on your store’s eligibility.
  2. Read the setting "Allow Shopify to manage for me". Shopify’s help pages say it is on by default. While it is on, AI channels can read your products through Shopify Catalog, direct checkout is turned on for the relevant channels, and your store is enrolled automatically in new channels. Decide whether you want all three.
  3. Check each channel’s two switches. For channels such as Meta and Copilot you can control Catalog access and direct checkout separately. With direct checkout off, your products can still be discovered, and shoppers are sent to your store to buy.
  4. Check the countries you sell to. For Meta, direct checkout is shown to buyers in the US, Canada and Mexico. For ChatGPT, your store has to sell to customers in the United States, though it can be based elsewhere.
  5. Check your policies. Your terms of service, privacy policy and return and refund policy need to be published, and you need to accept Shopify’s supplemental terms for the channels.
  6. Check which products are eligible. Direct checkout is not available for subscriptions, bundles, customisable products or B2B-only products, and local delivery and pickup are not supported.
  7. Check how you will measure it. Browser pixels and Google Analytics do not fire on direct checkout, so use Shopify’s Agentic reports and filter your orders by sales channel.

What to do with what you find

  • If you are enrolled and your product data is thin, fix the data first. Assistants can only work with what they can read.
  • If you are not sure you want direct checkout, turn it off for a channel and keep Catalog access on, so products stay discoverable while buyers finish on your own checkout.
  • Write down your settings and the date, so you can see what changed when Shopify adds a channel.

Settings and eligibility are changing quickly, so confirm each rule in Shopify’s Help Center before you act.

Frequently asked questions

Where is the Agentic page in Shopify?
In your admin, under Sales channels and then Agentic.
What happens if I turn direct checkout off?
Your products can still be discovered through Catalog, and shoppers are sent to your online store to complete the purchase.
Will opting out hurt my online store?
Shopify says you can choose which AI channels to take part in, or opt out entirely, without affecting your online store’s visibility.
Is there an extra fee for direct checkout?
Shopify’s help pages, as summarised by press, say there is no additional selling fee for Meta’s direct checkout, and standard payment processing fees apply. Check the current terms for each channel.