Terms of Service

1. Eligibility

You may use the Platform only if you are legally capable of entering into a binding agreement under applicable law.

If you use the Platform on behalf of a company, business, or other organisation, you represent that you have authority to accept these Terms on its behalf.

2. Our services

Anphonic provides software, technology, analytics, e-commerce, retention, personalisation, customer experience, and related services through the Platform.

The specific features available to you may depend on your subscription, plan, integrations, or other commercial arrangements with Anphonic. We may modify, improve, add, or discontinue features from time to time.

3. Accounts

Certain features may require you to create an account. You agree to:

• Provide accurate and current information
• Maintain the confidentiality of your login credentials
• Keep your account information updated
• Notify us promptly of unauthorised access
• Be responsible for activity conducted through your account

You must not share your account credentials with unauthorised individuals or use another person’s account without permission.

4. Connecting third-party platforms

The Platform may allow you to connect third-party platforms, including e-commerce platforms, analytics platforms, marketing platforms, and other services.

By connecting a third-party platform, you authorise Anphonic to access and process the information and permissions necessary to provide the requested functionality.

You are responsible for ensuring that you have the appropriate authority to connect the third-party account and provide Anphonic with access to the relevant data.

Third-party platforms may have their own terms and privacy policies, which apply independently of these Terms.

5. Customer and store data

If you connect a store or business platform to Anphonic, you remain responsible for the data you provide or make available through that connection. You represent that:

• You have the necessary rights and permissions to provide such data
• Your collection and use of customer information complies with applicable law
• Your use of Anphonic does not violate agreements with third-party platforms
• You have provided appropriate privacy notices and obtained consent where required

You authorise Anphonic to process such data solely as reasonably necessary to provide the services and perform our contractual obligations.

6. Acceptable use

You agree not to use the Platform to:

• Violate any applicable law or regulation
• Infringe another person’s intellectual property or privacy rights
• Access accounts or data without authorisation
• Attempt to bypass security controls
• Introduce malware, viruses, or other harmful code
• Interfere with Platform operations
• Reverse engineer or attempt to extract source code, except where legally permitted
• Scrape or systematically extract Platform data without authorisation
• Engage in fraudulent or deceptive activity
• Resell or redistribute the Platform without written authorisation
• Use the Platform in a manner that could damage Anphonic or its users

We reserve the right to suspend or restrict access where we reasonably believe these Terms have been violated.

7. Fees and payments

Certain services may require payment. Pricing, billing frequency, trial periods, usage limits, and other commercial terms will be communicated during signup, through the applicable order form, subscription page, proposal, or other commercial agreement.

Unless otherwise stated:

• Fees are payable according to the agreed billing schedule
• Taxes may apply as required by law
• You are responsible for providing accurate billing information
• Payments may be processed through third-party payment providers

Failure to pay applicable fees may result in suspension of access.

8. Trials and promotional offers

Anphonic may provide free trials, credits, discounts, promotional pricing, or other offers.

Unless otherwise stated, promotional offers may be subject to eligibility requirements, may not be combined with other offers, may be modified or withdrawn at Anphonic’s discretion, and may have usage or expiration limits. Any specific promotional terms communicated at the time of the offer will apply.

9. Intellectual property

The Platform, including its software, design, interface, branding, documentation, content, technology, and underlying systems, is owned by or licensed to Anphonic and is protected by applicable intellectual property laws.

Except as expressly permitted under these Terms, you may not copy, modify, create derivative works, sell, sublicense, reverse engineer, remove proprietary notices, or use Anphonic branding without authorisation.

10. Your content

You retain ownership of information, content, and data that you submit to the Platform (“Your Content”).

You grant Anphonic a limited, non-exclusive, worldwide licence to host, process, transmit, reproduce, and otherwise use Your Content as reasonably necessary to provide, maintain, secure, and improve the services.

You are responsible for ensuring that Your Content does not violate applicable law or third-party rights.

11. Analytics and insights

Anphonic may provide analytics, recommendations, reports, predictions, or other business insights. These insights are provided for informational and business decision-making purposes and should not be considered guarantees of specific commercial outcomes.

Anphonic does not guarantee that use of any recommendation, insight, strategy, or feature will result in increased revenue, conversions, retention, customer lifetime value, or other business outcomes.

12. Third-party services

The Platform may integrate with or depend on third-party services.

Anphonic does not control third-party services and is not responsible for third-party availability, changes, security incidents, terms or policies, data processing, or interruptions caused by third-party services. Your use of third-party services may be subject to separate terms.

13. Service availability

We aim to keep the Platform available and reliable, but we do not guarantee uninterrupted or error-free operation.

The Platform may occasionally be unavailable because of maintenance, updates, infrastructure issues, security incidents, third-party service outages, network failures, or events outside our reasonable control.

14. Confidentiality

Each party agrees to protect confidential information received from the other party and use it only for purposes connected with the relationship between the parties.

Confidentiality obligations do not apply to information that is publicly available without breach, was already lawfully known, is independently developed, is received lawfully from another source, or must be disclosed by law.

Where legally permitted, a party required to disclose confidential information will provide reasonable notice to the other party.

15. Disclaimer of warranties

To the maximum extent permitted by applicable law, the Platform and services are provided on an “as is” and “as available” basis.

Anphonic does not warrant that the Platform will always be available, be error-free, meet your expectations, provide consistently accurate analytics or recommendations, generate specific commercial results, or that third-party integrations will always operate without interruption.

16. Limitation of liability

To the maximum extent permitted by applicable law, Anphonic will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, business opportunities, goodwill, or data arising from your use of the Platform.

To the extent permitted by law, Anphonic’s aggregate liability arising out of or relating to the services will be limited to the amount paid by you to Anphonic for the applicable services during the twelve months preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited under applicable law.

17. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold harmless Anphonic and its directors, employees, officers, and representatives from claims, losses, liabilities, damages, and expenses arising from your misuse of the Platform, violation of these Terms, violation of applicable law, infringement of third-party rights, data or content you provide to the Platform, or unauthorised use of third-party services.

18. Suspension and termination

You may stop using the Platform at any time, subject to any applicable contractual or subscription obligations.

Anphonic may suspend or terminate your access if you materially breach these Terms, fail to pay applicable fees, create a security or legal risk, are required to do so by law, or if the relevant service is discontinued.

Upon termination, your right to use the Platform will end. Certain provisions, including intellectual property, confidentiality, payment obligations, disclaimers, limitations of liability, and dispute provisions, may continue after termination.

19. Changes to the services

We may change, update, suspend, or discontinue portions of the Platform from time to time. Where commercially or legally appropriate, we may provide notice of material changes.

20. Changes to these Terms

We may update these Terms from time to time. Updated Terms will be posted on this page with a revised “Last updated” date.

Your continued use of the Platform after the updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by law.

21. Governing law and dispute resolution

These Terms shall be governed by the laws of India, without regard to conflict-of-law principles.

Any dispute arising out of or relating to these Terms or the services shall be subject to the jurisdiction of the courts of Mumbai, Maharashtra, India, unless otherwise agreed in writing or required by applicable law.

For business customers, Anphonic may also agree to separate dispute-resolution, arbitration, or jurisdiction provisions in a written commercial agreement.

22. Entire agreement

These Terms, together with any applicable order forms, subscription terms, commercial agreements, and policies referenced herein, constitute the agreement between you and Anphonic regarding your use of the Platform.

If there is a conflict between these Terms and a separately signed written agreement, the signed agreement will prevail to the extent of the conflict.

23. Contact us

If you have questions about these Terms, please contact: